Coursework assignment – direct mail letter on Annie Sloan paint

Annie Sloan
(Annie Sloan)

Dear Samantha,

We have creative ideas that you can apply – in more ways than one. You’ll also have a chance to win a holiday in Paris!

Annie Sloan’s furniture techniques…

Use Chalk Paint® to show off the grain in wood to create a rustic look in a few simple steps.

  1. Stir the Chalk Paint well with a little added water.
  2. Brush the Chalk Paint® into the wood, making sure it goes into the grain of the oak.
  3. Wipe off the excess several times to create a distressed look. Old White, Pure and Duck Egg Blue are a better choice of colours for this effect.
  4. Finish by making sure that your furniture has been waxed at least once with a lint free cloth.

For more creative tips and techniques, visit

A must read story…
The Chalk Paint® story (found on the main website) is all about how Annie Sloan decided to mix her own paint and apply it on different types of materials without having to sand anything down beforehand. Created to revitalise old furniture, walls, ceilings and floors with ease.

“There’s no need for tiresome priming and sanding – you can get straight to the fun bit!” – Annie Sloan

“Annie Sloan’s paint is the perfect choice if you’re looking to transform your most treasured pieces.”Elle Decoration

“Annie Sloan paint was invented by angels to make everything fun.” Kirstie Allsopp

Join a paint workshop day by Annie Sloan on Saturday 27th August in Islington. First time goers receive a 10% discount.

Annie Sloan workshop
(Annie Sloan workshop)

“I am raring to go and have already identified a mirror which needs cheering up. Very many thanks once again it really was a brilliant morning.”
(Julie from Brighton)

More workshop dates are available on the main website,

Hope to see you in the next workshop and feel free to send photos of your masterpiece at

Yours sincerely,

Annie Sloan and the team


P.S. Why not post your final creation on social media platforms such as Facebook, Twitter or Instagram with the hashtag and name #anniesloanpaint to be in with the chance of winning a holiday in Paris!

(Heading on the envelope:

Your chance of winning a holiday in Paris…)


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