Own brief created – promotional copy for Herbal Essences Bee Strong range

(Photo montage of the Bee Strong range and Winnie the Pooh – showing similarities with honey)

(As soon as I saw the Bee Strong Herbal Essences range, I then thought of honey – Winnie the Pooh – Kids range! Then I started thinking of relevant copy for the site to promote this. After this range is promoted, then I started thinking of the Jungle book – Baloo (from one bear to another). This I think fits well with the brand being natural and targeting women).

Copy inspired from Winnie the Pooh:

Bee Strong like Winnie the Pooh and friends

The search for honey stops here as we say hello to silky-strong hair!

Herbal Essences Bee Strong kids range will help nourish the hair, tackling dryness and combing damage. The sweet honey and apricot fragrance gives the sensation of shampooing and conditioning an extra boost like Tigger’s bounce!

Copy idea inspired from the Jungle book:

The bare necessities
Herbal Essences recipes
Bee strong.
The honey will come to you.
It will come to you.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s